a little TMI,

Ever since I was young, I’ve loved capturing memories, turning fleeting moments into something tangible. From creating travel videos to capturing everyday moments with friends, I’ve always been drawn to the magic of transforming thoughts and feelings into something tangible that can be seen and shared.

To me, memories are a lot like ideas: invisible, personal, and often messy. But when you turn them into stories through video, visuals, or words, they become something real. Something others can connect with. That’s what led me to pursue work as a creative producer: I love shaping what’s inside the mind into something meaningful and shareable.

I believe advertising isn’t just about selling—it’s a tool for storytelling, connection, and change. Whether it’s creating social-first content, producing short-form video, or leading a visual campaign, I’m driven by purpose and curiosity. I care about stories that make people feel seen.

With hands-on experience in content production, art direction, and editing—from vlogs to campaigns—I bring both playfulness and strategy to what I do. I’m a soft soul with a restless mind (and a lot of camera roll footage). But that’s where my best ideas usually begin.