Valuing Multiculturalism
People with ethnic names need to send out ⅔ more CV to get a job interview compared to ones with Anglo-Saxon names. Ethnic name is so uncommon and unfamiliar, and people change their name so they can be treated better.
SMP
Everyone should embrace their name because of the story behind it.
Tagline
“LET'S EMBRACE OUR NAME”
Desired Response
“I love my name because I know the meaning of it now.”
Video Ad
Social Media Post
We believe that as a first step for valuing multiculturalism, everyone should learn how to embrace their own and other people's names.
TEAM
Cory Chee
Margaritha Jesslyn
Minh Tran
Sherlina Livianto