The Conversation
It's common for people to hear news and share it without verifying its accuracy first. This can lead to poor decision-making due to a lack of understanding about what is happening. The idea of this campaign is quite simple; we created the "Truth or Dumb" campaign, which is a twist on the game Truth or Dare. By crossing out "Dare" and replacing it with "Dumb", we want to emphasise that if you don't seek truth, you'll end up looking foolish. Truth or Dare is a game that is highly popular among young people.
Big Idea
Within the campaign, we included misleading sentences, marked with a cross-out on the main words to indicate that they distorted the facts.
For instance, we had a sentence that read, 'Black holes are time machines', but I crossed out the words' time machines' because although it is partly true, it is not entirely factual. All of the terms used for the campaign are backed up by articles published in The Conversation.
Tagline
"Dare to find out the truth" plays with the words 'truth' and 'dare' to match our theme. We use the phrase 'you could be right' to show validation and encourage users to confirm their assumptions by checking out The Conversation.
It ends with "With The Conversation, you will be right" to strengthen what was conveyed and to make a call-to-action sentence.
